The Do’s and Don’ts of Social Networking for Your Small Business

While there are LOTS of articles and blog posts out on the web all about the importance of social networking, and the ‘how-to’ of social networking, it can become come quite overwhelming to grasp exactly what to do; but perhaps even more importantly, what NOT to do. Hopefully this post will help you navigate your way through the maze of social networking intricacies in order … Continue reading The Do’s and Don’ts of Social Networking for Your Small Business

Get Fresh, It’s Not Illegal

  The Need to Offer Fresh Customer Service Early in my professional career as a Frontline Manager, I was bombarded with overly-prescriptive customer service program initiatives, lofty sales goals, budget cuts, new competition, and more aggressive competitors. I initially started by just executing the programs that were given to me. However, simple execution was only delivering marginal customer service results. I knew I could do … Continue reading Get Fresh, It’s Not Illegal

An Apple a Day Keeps the Customers Coming Back

The Low Costs and High Returns of Fresh Customer Service You have probably heard the phrase, “an apple a day keeps the doctor away,” more times than you can count. Apples are natural, healthy, and best of all, cheap. If you aren’t eating an apple a day to maintain your health, presumably the cost isn’t what’s keeping you from doing so. For the same amount … Continue reading An Apple a Day Keeps the Customers Coming Back

10 Ways to Improve Employee Morale

Enhancing the good will (and productivity) in your workplace should be significantly important today, tomorrow, and in the future. Employees with high moral show up to work on time, spend more time actually working, show improved communication, eagerly contribute to creativity and innovation, call out from work less, and stay longer (retention wise) at a company that promotes and practices positive long-term employee morale improvement. … Continue reading 10 Ways to Improve Employee Morale

Turning the Corner and Building a Fresh, Branded Mansion

If you came out of the "storm" today, what would/could you do? For too long, too many of us have been captains of a vessel caught in fierce and unpredictable tsunami "storms" caused by unpredictable swings in the economy and general business environment. Depending on your particular situation, that vessel may be a yacht or merely a canoe, but in many cases, even those fortunate … Continue reading Turning the Corner and Building a Fresh, Branded Mansion