Advertising: the science of arresting the human intelligence long enough to get money from it.
The man who stops advertising to save money is like the man who stops the clock to save time
Advertising is only evil when it advertises evil things.
In our factory, we make lipstick. In our advertising, we sell hope.
Advertising is the greatest art form of the 20th century.
The business that considers itself immune to the necessity for advertising sooner or later finds itself immune to business.
A good advertisement is one which sells the product without drawing attention to itself.
There is more money wasted in advertising by underspending than by overspending. Years ago someone said that underspending in advertising is like buying a ticket halfway to Europe. You’ve spent your money but you never get there.
Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.
Advertising is the poetry of Capitalism
Advertising is the principal reason why the business man has come to inherit the earth.
Advertising is the life of trade.
Advertising – a judicious mixture of flattery and threats.
Advertising is the art of convincing people to spend money they don’t have for something they don’t need.
Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can’t.
Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.
There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.
The Death of Advertising? I think that’s in the book of Revelation. It’s the day when people everywhere become satisfied with their weight, their hair, their skin, their wardrobe, and their aroma.
What really decides consumers to buy or not to buy is the content of your advertising, not its form.
There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.
What is the difference between unethical and ethical advertising? Unethical advertising uses falsehoods to deceive the public; ethical advertising uses truth to deceive the public.